The next way to manage

Crises now arrive together, and they keep changing. Many of the rules that guided companies, associations, NGOs and public institutions were made for calmer times, and leaders can feel it.

My talks and mini-workshops start from five situations you will recognize, each with an animal that lived it. Your people leave with a clearer way to approach decisions when the facts will not settle, and to work with the variety that real life brings.

For leaders and teams who carry decisions, in companies, associations, NGOs and public institutions.

The aim is the same as in my work with organizations: lower the risk of a decision and the cost of changing course.

Tell me the event and the audience. I reply within 24 hours with a proposed angle. Or book a call.

At a glance

  • Writing on decision-making since 2019 for Business Review, Ziarul Financiar and Business Magazin.
  • Several business boards.
  • Two mandates on the WWF CEE Board, now on the WWF CEE Council.
  • Keynotes of 15 to 45 minutes; mini-workshops of 2 to 4 hours.

Two ways to work together

Format 1

Keynote

15 to 45 minutes, for your event or meeting.

Format 2

Keynote and mini-workshop

The keynote opens the topic. The mini-workshop, 2 to 4 hours with Q&A, takes one of the five situations and works on it with your own case, for a leadership team or a mixed group.

Format and fee are agreed before any work begins.

The five situations

When doing everything right is the problem. It lives on a few eucalyptus species and does that perfectly, yet its numbers keep falling.

Koala

When doing everything right is the problem

It lives on a few eucalyptus species and does that perfectly, yet its numbers keep falling.

When the safest choice is the bigger risk. A deep-sea octopus guarded her eggs for 4.5 years and was never seen eating.

Octopus

When the safest choice is the bigger risk

A deep-sea octopus guarded her eggs for 4.5 years and was never seen eating.

When more control leaves you less prepared. Its hard shell protects it, and to grow it must shed it and stay soft for days.

Crab

When more control leaves you less prepared

Its hard shell protects it, and to grow it must shed it and stay soft for days.

When the organization knows more than it can say. The herd's knowledge sits in the oldest female, and nobody wrote it down.

Elephant

When the organization knows more than it can say

The herd’s knowledge sits in the oldest female, and nobody wrote it down.

When the obvious answer costs too much. New Caledonian crows bend twigs into hooks when the direct way fails.

Crow

When the obvious answer costs too much

New Caledonian crows bend twigs into hooks when the direct way fails.

These five situations can show up in a crisis, in growth, during change, or as risks emerge. The talks help people recognize them. The Services page explains how I work on them inside an organization.

The same situations in my client work →

Mini-workshops

Each mini-workshop takes one situation and works on it with your own case.

Mini-workshop · Koala

Your team does everything right and the results still slip. We look at what the work depends on.

Mini-workshop · Octopus

The safe option keeps costing more. We look at what the safety is protecting.

Mini-workshop · Crab

Tighter control, weaker readiness. We look at where protection stops growth.

Mini-workshop · Elephant

The organization knows more than it can say. We look at who holds what, and where it never gets written.

Mini-workshop · Crow

The obvious answer is too expensive. We look for the less obvious ones.

Examples

Talks and appearances

Upcoming · in English

Keynote, 20th International Management Conference, Bucharest University of Economic Studies, October 29-30, 2026.

October 14, 2026 · in Romanian

On-stage Q&A with Cristian Hostiuc. From million-euro mistakes to businesses handed over to the next generation.

Politici si Critici, with Roxana Firoiu Balica · November 19, 2025 · 40 minutes · in Romanian

Fear got us out of the cave and taught us obedience. On how to recognize leaders who trade in fear, and how not to fall into their trap.

Side event · October 16, 2024 · in Romanian

A talk on green leadership, alongside the EIB, SIWI and The Coca-Cola Company.